Developing an authentic online professional profile it’s like doing personal branding online. Creating a professional online identity (links back to Topic 2) instead of multiple identities to market yourself as a brand.
How you speak + How you act + How you look = Personal Branding
“Personal Branding is the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others” – Bernard Kelvin Clive
The internet is a game changer, using the tools wisely can be a competitive advantage. If you are having multiple identities online now, some clean-up needs to be done to help improve your professional profile. To avoid having contradicting identities when your audience do a research online on your profile.
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According to Jobvite, 73% of recruiters hired candidates online and 93% of recruiters reviews a candidate profile before making the hiring decision.
Why is having authentic online professional profile important? It helps us to connect with people for example for business related, job application and etc; For specific (important)purpose. Tailored for your target audience. Have more genuine information of yourself. Showing details on what you would want your employer(s) to see, at the same time keeping it professional away from having it linked to unwanted information. There are many ways to manage your professional profile.
Example of an online professional profile
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Start off with social media platform(s) you want to focus your identity on, example LinkedIn (the most powerful online B2B sales and marketing tool). Have a professional profile photo (consistent with other social media platforms). Well written summary of yourself and the usual points stated in your resume. Precise and strong summaries for each point as it can give your audience a good impression of you. Have testimonials or recommendations posted up too for extra points! Some starting points to start off with for a professional online profile! And it definitely have to be authentic, you wouldn’t want to shock your future employer when you go for an interview right? More steps to help you build your profile can be found on KOMARKETING or Jeffbullas which i find it helpful guidelines!
“Is your professional profile online impactful enough?” Probably you would want to re-look at your profile and compare to those that are really good ones which recruiters approach and “fight” to recruit them.
IF YOU WANT A JOB IN SINGAPORE, CLEAN UP YOUR ONLINE/SOCIAL MEDIA PROFILE
Marketization and the Recasting of the Professional Self The Rhetoric and Ethics of Personal Branding
26 Tips for Creating a Powerful Personal Brand Online
2014 Social Recruiting Survey – Jobvite
“Why Manage Your Online Reputation?” by grovo.com | @Grovo
How to Create a Professional LinkedIn Profile
Managing Your Professional Online Reputation