Topic 5 – Everything comes with pricetag

Nearly everything comes with a price-tag nowadays, even downloading music online, mobile applications, online articles/journals and etc; And some consumers are willing to pay for it(but i don’t).

what-consumers-will-pay-for-online-stats--36bc7d74de

Image credits : Mashable
Statistics on what consumers willing to pay for online

As we are doing this module together, have you encountered this problem when you found a relevant article to your research but you need to pay to have access to it? Ended up we just have to find another free article/journal online instead(you feel me right?) At this point of time, I am still schooling and i will definitely need to do alot of research, I’m in favor of Open Access. Living in an expensive country we need to fund ourselves and school fees, we will think twice on online articles. That’s when OER (Goldberg & LaMagna, 2012) comes in to help us(students). The following short video summarizes on OER.

Video Credits : Youtube.

Image Credits : Altmetric

Now putting myself in researchers/scientists’ shoes, will i put up my articles on Open Access or Paywall ?  It depends on your target audience of your content and how you want your article to be used. Some are worried on copyright issues (Hayes, 1998) and choose to go for paywall as they do quality and distribution control while some may prefer sharing it to allow others to build and develop on their current researched article online. Researchers/scientists should analyze (Bekker, 2003) their content first who are their target audience? More development can be done for their content? Understanding the buying cycle which they have three stages (Skok, 2012) .

  1. Awareness Stage
  2. Evaluation Stage
  3. Purchase Stage

It probably able to provide a guideline to them. Other issues can be the cause behind publishing the articles/journals. The cost varies accordingly and sometimes the amount maybe the reason behind why an individual chooses Open Access or Paywall.

What are the advantages and disadvantages of Open Access?

t1

As for me(student), i’m definitely supporting Open Access but i have my part to do in citation/referencing and also checking the credibility of it. As i have free access to articles for me to find whether is it relevant unlike Non-Open Access articles. Given that if i have the money to pay for articles which traditional articles are more reputable, i may not get the relevant data i needed. There are factors to consider before sharing articles, it depends on how you weigh each factor.

References
Open Access
Available at: http://www.sparc.arl.org/issues/open-access
[Accessed 11 November 2015].

PayWall
Available at: https://www.techopedia.com/definition/23653/paywall
[Accessed 11 November 2015]

How to map lead nurturing content to each stage in the sales cycle
Available at: http://blog.hubspot.com/blog/tabid/6307/bid/31406/How-to-Map-Lead-Nurturing-Content-to-Each-Stage-in-the-Sales-Cycle.aspx
[Accessed on 11 November 2015]

Advantages and disadvantages of open access
Available at:  http://www.edanzediting.com/blog/advantages_and_disadvantages_open_access#.VkMGMvkrLIU
[Accessed on 11 November 2015]

Advantages and disadvantages of open access (TU/e)
Available at:
https://www.tue.nl/en/university/library/education-research-support/scientific-publishing/open-access-coach/general-information-news/pros-and-cons-of-open-access/
[Accessed on 11 November 2015]

The OERs- Open Educational Resources (video) https://youtu.be/-xGRztrWv-k

Goldberg, E. J. & LaMagna, M., 2012. Open educational resources in higher education. internet resources, 73(6), pp. 334 – 337. http://crln.acrl.org/content/73/6/334.full.pdf+html

Hayes, D. L., 1998. ADVANCED COPYRIGHT ISSUES ON THE INTERNET. Texas Intellectual Property Law Journal. http://www.tiplj.org/wp-content/uploads/Volumes/v7/v7p1.pdf

Rian van der MerweJames Bekker, (2003),”A framework and methodology for evaluating e-commerce Web sites”, Internet Research, Vol. 13 Iss 5 pp. 330 – 341  http://www.emeraldinsight.com/doi/pdfplus/10.1108/10662240310501612

Skok, D., 2012. Understanding the Customer Buying Cycle & Triggers.
http://www.forentrepreneurs.com/buying-cycle-and-triggers/

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4 thoughts on “Topic 5 – Everything comes with pricetag

  1. Hi Emilia!

    I totally understand how you feel when you have to pay for articles online when you are already in need of them so badly… Of course, I wouldn’t even consider buying articles because I do not have high disposable income (sadly). We are still students; they should cut us some slack 😦

    As you mentioned, one of the advantages of Open Access is to gain more audience (eg. Developing countries).
    To what extent do you see people from developing countries such as Indonesia will fully utilize the open access resources?

    Furthermore, I agree that some publishers “choose to go for paywall as they do quality and distribution control “. Between Open Access and Paywall… Which one do you think publishers would gain most recognition from and why?

    Overall it was a good read! Thank you!

    Cheers,
    Yixin 🙂

    Liked by 1 person

    • Hi yixin !

      Thanks for dropping by to comment 😊 yes , you feel me too , our students pain if the article is not Open Access 😭

      As we know in different countries have their schools , college and universities too . We been through our poly life and now degree , we know that we need to do extra research and external readings ourselves to learn and understand what we studying . As the materials provided may not be sufficient. And this can be applied to other countries too. Example like private schools in their country that offers global education like SIMGE . Or teachers in developing countries want to self enrich themselves but not given the sufficient materials are able to source for it online like online enrichment courses.

      And to your second question on which platform will content producer gets more recognition , I personally thinks it depends on the content & the objective of it . There’s many ways to gain recognition . Like sharing of articles online . Example: as we do our research for blogpost we reference our articles on blogs , when others search for keywords and found our blogs , they will find that the article is reliable and recognized by us for use . Another example is when some well known researchers or scientist shares articles online through social media platforms or their personal blogs also shows the articles’ recognition as it is being reviewed by trained professionals .
      It doesn’t really matters if it’s on Paywall or Open Access , it depends on the quality of content , the purpose and objective(s) . And how is the article being shared besides referencing/citations .

      Hope it answers your questions ! 😊

      Liked by 1 person

  2. Pingback: Open Access or not, It’s THEIR choice | It Never Ends

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