Topic 5 – Reflective Summary “What can we do as our part for content producers?”

After reading on others’ posts i realized that the common issue us(students) faced is when we needed to use a particular article, there’s a price-tag for it which 90% of us wouldn’t want to pay for it unless it is relevant but we can’t judge from the abstract. Why is it beneficial (Alma Swan, 2010) to us(students) and others? What i missed out in my previous post.

As stated in Vanna’s post on a survey done by Simon-Kucher & Partners, what can we(students) do on our part to encourage more content producers to publish on Open Access? We wouldn’t want 90% of online content to go behind Paywalls. Personally i think we can help promote their work, through social media platforms. By sharing, it shows that the content’s reliability and credibility. Help them gain recognition besides citation. Doing our part as content users. As a marketer, we have to look at business perspective (Vanna’s post) too. How it can help in researching and development process? (Chen Chi Chang, 2006) 

Image Credits: CWU

Yixin’s post, on the disadvantages of Open Access mainly on author perspectives. Publishing fees that is bared by the author and copyright infringement which can’t be controlled as the internet is indispensable and etc (Bryna Coonin, 2011) Copyright may lead to misuse/misinterpretation of information. What can content producers do to prevent it?

Image Credits: Griffith

I’m still in favor of Open Access hopefully we can do our part to prevent more content producers publishing behind Paywalls. A sudden thought came to my mind, must it be monetary payment to access? Example, Youtube. Users pay their time watching advertisements before the video. Is there non-monetary payment to access articles instead?

View my comments on Vanna’s WordPress & Yi Xin’s WordPress

References

Bryna Coonin (2011) Open Access Publishing in Business Research: The Authors’ Perspective, Journal of Business & Finance Librarianship http://www.tandfonline.com/doi/abs/10.1080/08963568.2011.581606#.VkRVu_krLIU

Chen Chi Chang, (2006),”Business models for open access journals publishing”, Online Information Review, Vol. 30 Iss 6 pp. 699 – 713 http://www.emeraldinsight.com/doi/abs/10.1108/14684520610716171

Alma Swan, (2010), “The Open Access citation advantage: Studies and results to date”
http://eprints.soton.ac.uk/268516/2/Citation_advantage_paper.pdf

Simon-Kucher & Partners survey on online content
Available on: https://www.simon-kucher.com/en-gb/news/expect-90-percent-online-content-be-behind-paywalls-within-three-years
[Accessed on 12 November 2015]

CopyRight Crash Course
Available on: https://copyright.lib.utexas.edu/copypol2.html
[Accessed on 12 November 2015]

CopyRight in Open Access world
Available on: http://editorsupdate.elsevier.com/issue-35-march-2012/copyright-in-an-open-access-world/
[Accessed on 12 November 2015]

3 Things Students Can Do Now to Promote Open Access
Available on: https://www.eff.org/deeplinks/2013/01/three-things-students-can-do-now-promote-open-access
[Accessed on 12 November 2015]

Why Open Access?
Available on: http://www.righttoresearch.org/learn/whyOA/index.shtml
[Accessed on 12 November 2015]

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Topic 5 – Everything comes with pricetag

Nearly everything comes with a price-tag nowadays, even downloading music online, mobile applications, online articles/journals and etc; And some consumers are willing to pay for it(but i don’t).

what-consumers-will-pay-for-online-stats--36bc7d74de

Image credits : Mashable
Statistics on what consumers willing to pay for online

As we are doing this module together, have you encountered this problem when you found a relevant article to your research but you need to pay to have access to it? Ended up we just have to find another free article/journal online instead(you feel me right?) At this point of time, I am still schooling and i will definitely need to do alot of research, I’m in favor of Open Access. Living in an expensive country we need to fund ourselves and school fees, we will think twice on online articles. That’s when OER (Goldberg & LaMagna, 2012) comes in to help us(students). The following short video summarizes on OER.

Video Credits : Youtube.

Image Credits : Altmetric

Now putting myself in researchers/scientists’ shoes, will i put up my articles on Open Access or Paywall ?  It depends on your target audience of your content and how you want your article to be used. Some are worried on copyright issues (Hayes, 1998) and choose to go for paywall as they do quality and distribution control while some may prefer sharing it to allow others to build and develop on their current researched article online. Researchers/scientists should analyze (Bekker, 2003) their content first who are their target audience? More development can be done for their content? Understanding the buying cycle which they have three stages (Skok, 2012) .

  1. Awareness Stage
  2. Evaluation Stage
  3. Purchase Stage

It probably able to provide a guideline to them. Other issues can be the cause behind publishing the articles/journals. The cost varies accordingly and sometimes the amount maybe the reason behind why an individual chooses Open Access or Paywall.

What are the advantages and disadvantages of Open Access?

t1

As for me(student), i’m definitely supporting Open Access but i have my part to do in citation/referencing and also checking the credibility of it. As i have free access to articles for me to find whether is it relevant unlike Non-Open Access articles. Given that if i have the money to pay for articles which traditional articles are more reputable, i may not get the relevant data i needed. There are factors to consider before sharing articles, it depends on how you weigh each factor.

References
Open Access
Available at: http://www.sparc.arl.org/issues/open-access
[Accessed 11 November 2015].

PayWall
Available at: https://www.techopedia.com/definition/23653/paywall
[Accessed 11 November 2015]

How to map lead nurturing content to each stage in the sales cycle
Available at: http://blog.hubspot.com/blog/tabid/6307/bid/31406/How-to-Map-Lead-Nurturing-Content-to-Each-Stage-in-the-Sales-Cycle.aspx
[Accessed on 11 November 2015]

Advantages and disadvantages of open access
Available at:  http://www.edanzediting.com/blog/advantages_and_disadvantages_open_access#.VkMGMvkrLIU
[Accessed on 11 November 2015]

Advantages and disadvantages of open access (TU/e)
Available at:
https://www.tue.nl/en/university/library/education-research-support/scientific-publishing/open-access-coach/general-information-news/pros-and-cons-of-open-access/
[Accessed on 11 November 2015]

The OERs- Open Educational Resources (video) https://youtu.be/-xGRztrWv-k

Goldberg, E. J. & LaMagna, M., 2012. Open educational resources in higher education. internet resources, 73(6), pp. 334 – 337. http://crln.acrl.org/content/73/6/334.full.pdf+html

Hayes, D. L., 1998. ADVANCED COPYRIGHT ISSUES ON THE INTERNET. Texas Intellectual Property Law Journal. http://www.tiplj.org/wp-content/uploads/Volumes/v7/v7p1.pdf

Rian van der MerweJames Bekker, (2003),”A framework and methodology for evaluating e-commerce Web sites”, Internet Research, Vol. 13 Iss 5 pp. 330 – 341  http://www.emeraldinsight.com/doi/pdfplus/10.1108/10662240310501612

Skok, D., 2012. Understanding the Customer Buying Cycle & Triggers.
http://www.forentrepreneurs.com/buying-cycle-and-triggers/