People are not “one-dimensional” now and are given the ability to create multiple identities online. As the internet gives them 100% control over their different personalities and characteristics they create.
Why create more than one online identity? An individual may have different motives/purposes for each identity. Example creating a professional online identity for business/job purpose which you would want to avoid having unnecessary details in it, showing only what you want your future employer/boss to see. Separating business and personal life online.
For myself, i would create a different identity online for my family or relatives to see if they join the online community. There are some information(pictures,posts) that you wouldn’t want them to see. You want to portray that image that they have in their mind(diligent,obedient). It varies for different communities online.
Different identities created can be due to behaviourist approach(The behaviourist approach). For each online community environment, one creates similar persona for it and so on it varies depending on each community. “Conditioning” an individual to create and act a particular way online.
Some uses different identity online to manage social relationship which they feel more connected compared offline. Using it to get/seek attention online which they desired offline maybe due to being “left-out” and wants to feel wanted.
Using the model above to group context-driven online identity and user-driven online identity profiles(Portraying the self in online contexts). Creating multiple identities to portray different personalities on different communities which may differs offline. You wouldn’t use your business profile to sign up for an account on eBay. Another identity to cater for adverts, newsletter or shopping online.
– Ability write about a fiction story about yourself and not worrying about reputation or being judged
– Allow people to discuss sensitive subjects online without affecting their daily life negatively
– Freedom of speech, express yourself freely
– More security attention needed for multiple identities
– Conflict of identities may lead to contradicting online identity
– Influence one to see their offline identity as online identity (confusion)
Pros and cons to having multiple identities, depending on individual how they make use of each identity and what’s the purpose. No harm creating multiple identities as the internet now keeps tracks of our digital footprints (Your digital footprint) of our different identities online. Just make sure of who are your targeted audience and what you want them to see.
Multiple Personalities And Social Media: The Many Faces of Me
Portraying the self in online contexts: contextdriven and user-driven online identity profiles
Growing up digital: How the Internet affects teen identity
The behaviourist approach: the basics
My Internet Identity – video